A foldable pamphlet distributed at an in-store event to promote brands, services, and offers following a rebranding. Please note that the left panels were adapted from a previous design from another artist and the photography was shot by Christian Thomas; the other panels are my own work (typography, composition, and light retouching).

Marketing Media & Illustrations

A collection of IRVIN FONG'S artwork related to marketing and illustrations

last updated August 16, 2017 | jump to "Illustrations" ▾ | lire en fran├žais

As the graphic designer at TAGS (a fashion boutique based in West Hollywood), my main responsibilities were to create artwork for email marketing and the website homepage in addition to creating graphics for the brick and mortar store (see graphic on top of the page or click here).

Seeing the opportunity, I also collaborated with Creative Director Jennie McGuirk to give TAGS.com a makeover through the creation of a branding guide which led to redesigned campaigns and the entire website.

Desiring to stretch my boundaries, I assigned myself the task of creating a mock campaign. Drawing ideas and information from an informative article on Vox.com titled "The 7 biggest problems facing science, according to 270 scientists", I designed a logo, chose the color scheme, created to potential postcard-size mailers, and mock-up a potential homepage.

International volunteer organization NVDA wanted a redesign of their leaflet. I ended up simplifying various elements, reducing content, and illustrating icons to create with the flyer above.

Illustrations

Illustrated Campus Map of University of California, San Diego

Pandamonium T-shirt Design for Triton Outfitters

Art Nouveau inspired Mermaid with Prismacolor markers

Bear Garden Ice Cream Truck Signage

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